In this episode of the Book More Show, I sit down with Jason Croft to explore how books and podcasts can create meaningful business connections. We discuss the misconception that content creation requires extensive resources, focusing instead on how minor, deliberate steps can establish expertise and build relationships with potential clients and partners.

I learn about the value of intangible marketing benefits through Jason's experience with clients who achieved significant results despite modest audience numbers. He shares a case study where a client's small podcast following led to valuable business relationships, demonstrating how content can be an effective networking tool beyond traditional metrics.

We examine the importance of maintaining long-term connections with your audience, illustrated by a cautionary tale of a realtor who lost business by neglecting his email list. This highlights why success in content marketing often depends more on relationship-building than immediate, measurable outcomes.

Our conversation concludes with practical strategies for improving communication skills and integrating podcasting into business development.

In this episode of the Book More Show, I explore the world of global team building and strategic content marketing with JW Oliver from Zimworx. The conversation centers on his company's expansion from 150 to over 1,100 professionals across Zimbabwe, Costa Rica, and Zambia, where they provide dedicated remote services in healthcare, dental, accounting, and digital marketing.

I learn about JW's approach to building successful remote teams through university-educated professionals in centralized locations. His insights reveal how this model ensures consistent service quality while creating meaningful employment opportunities in emerging markets.

The discussion shifts to using books as strategic marketing tools, where JW explains how publishing targeted content helps establish expertise and build client relationships. This approach has proven particularly effective in specialized sectors like accounting and real estate, where providing value upfront creates stronger connections.

We wrap up by exploring how employee satisfaction often hinges more on feeling valued than on compensation alone. JW shares practical examples of maintaining team engagement across their global operations, demonstrating how this principle applies regardless of an organization's size or location.

Books have power beyond their pages - they transform you from service provider to trusted authority that ideal clients actively seek out.

Today on the Book More Show we’re talking with Andy Splichal, where he shares how he's used books to grow his e-commerce marketing agency over the past 10 years.

He explains how his trilogy of Google Ads books positioned him as an expert, bringing clients directly from Amazon without any sales pitch. He reveals the surprising truth that most readers won't implement what they learn themselves - they'd rather hire the expert they now trust.

We discuss the evolution from simple white papers to published books, and Andy shares a fascinating story about a real estate agent who transformed basic content into a book that significantly boosted business. Andy also share some of his expertise and provides practical advice on website user experience, including a completely free tool that reveals exactly how visitors interact with your pages.

I loved hearing how Andy balances transparency in his books with the reality that expertise requires more than just information.

Today on the Book More Show, Lydia Sugarman from Venntive joins me to explore breakthrough approaches to identifying and converting website visitors. Our discussion reveals how businesses can transform anonymous web traffic into valuable leads by leveraging advanced contact and behavioural data. We also examine the critical balance between technological insights and ethical data usage.

Our conversation dives into the evolution of sales strategies, moving beyond traditional cold calling to data-driven engagement. We spotlight Ventev's comprehensive RevOps platform, which integrates marketing, sales, and customer support tools for more targeted interactions. The discussion highlights practical methods for businesses to personalize outreach and improve conversion rates across different industries.

We conclude by examining creative strategies for managing email marketing and database systems. Lead Sherlock's Inbound 2.0 approach offers innovative ways to connect with warm leads, transforming how businesses approach customer acquisition. Our exploration emphasizes the importance of genuine connections and strategic outreach in today's competitive market.

Your words and ideas become powerful business tools when you connect them to the deeper purpose behind what you do.

Today on the Book More Show I want to share a great conversation I had with Jennifer Urezzio, who combines soul-led intuition with practical business strategy to help entrepreneurs create more authentic and effective businesses.

Jennifer explains her "Soul Language" framework that connects you to the soul of your business, giving people clear words for what they intuitively know. She shows how connecting to this deeper guidance helps entrepreneurs make better strategic decisions, avoid limiting beliefs, and build confidence in their unique approach.

We discuss the importance of structure as a foundation for creativity, and how Jennifer's background in marketing enables her to bridge spiritual concepts with actionable business steps. She shares how her own book reinforces her work, providing depth and reference value to people already interested in her work.

I love how Jennifer balances analytical frameworks with intuitive guidance in a way that makes sense for business owners.

Her’s is a great example of using a book to reinforce the framework you’re helping people understand.