Starting conversations with the right people is more valuable than reaching everyone.

In this episode, I sat down with Dave Dubeau, who's been helping real estate syndicators connect directly with accredited investors for over 20 years. Dave’s approach flips the traditional marketing script—and it’s surprisingly simple.

He walks us through how high-net-worth professionals are often unreachable through standard channels, and how his clients have struggled with cold calls, networking events, and content marketing that leads nowhere. Instead, Dave’s team builds podcasts that are tailored to attract and engage their ideal investor—not for audience growth, but as a direct relationship builder.

We cover the full evolution of this method: from trying to “net fish” for clients, to using one-on-one interviews as a lead-generation engine. Dave shares how creating a guest-first experience not only opens doors but sets the stage for low-pressure discovery calls with high-caliber prospects.

This episode is a must-listen if you're looking for practical ways to use your book—and podcast—as tools to start quality conversations with your top-tier clients.

In this episode of The Book More Show, I’m joined by Roger Jones, who transitioned from a corporate consultant to a successful entrepreneur. Roger shares his journey of overcoming early challenges and how he found his niche in helping solo consultants and executive coaches develop their authority in the market.

We discuss the evolution of his approach, starting with a focus on establishing a trusted pipeline for clients. Roger emphasizes the importance of understanding client problems and delivering solutions rather than just showcasing expertise. This mindset shift has allowed him to create a more effective consulting practice.

Roger provides practical insights on how to structure a business framework that resonates with potential clients. He highlights the significance of testing ideas and titles, leveraging feedback to refine offerings, and maintaining a personal connection with clients. This approach not only enhances engagement but also fosters long-term relationships.

Today on The Book More Show, I'm excited to share my conversation with Scott Beebe, the founder of Business on Purpose. Scott has a rich background in diverse fields, from theology to pharmaceuticals, and now focuses on helping contractors and business owners streamline their operations.

In our discussion, Scott reveals how he built his coaching firm after a pivotal moment in 2015 when he found himself without a job. He shares how he initially started by conducting workshops and quickly found success by focusing on clarity and vision for business owners. His unique approach has grown his client base to over 114 businesses, primarily in the contracting sector.

We also talk about the importance of using specific language that resonates with clients. Scott emphasizes that while it’s vital to niche down, stepping outside that niche occasionally can lead to valuable insights and innovation. He explains how his book, "The Chaos Free Contractor," serves as a conversation starter that connects his coaching philosophy with practical applications for his clients.

I appreciate Scott's focus on providing accessible, actionable advice, and I think you’ll find his insights valuable, especially if you're looking to leverage books as a way to engage your audience.

In this episode of the Book More Show, I talk with Mark Gambale about building authentic relationships in sales. Mark shares insights from his personal experiences that shaped his unique sales philosophy focused on creating genuine connections beyond transactions. We compare effective sales strategies to American football, showing how preparation and authenticity lead to successfully closing deals.

We explore how customer insights transform sales approaches, particularly in SaaS product launches. Using examples from med tech and B2B SaaS, we discuss how businesses can adapt their strategies by understanding customers more deeply. Small businesses like financial advisory firms benefit from this approach by addressing clients' core pain points rather than engaging in surface-level conversations.

Mark explains the mindset shift needed for effective sales conversations, drawing from his experience transforming sales teams and improving close rates. Through techniques for gauging client interest and securing micro-commitments, sales professionals can build successful long-term relationships. The "close with one" concept helps small business owners lead effectively without getting stuck in day-to-day operations.

In this episode of The Book More Show, I spoke with Nic Williams, pastor of South Shore Community Church in Sarasota, Florida. We discussed his journey from youth pastor in Georgia to leading a congregation that grew from 140 to over 1,100 members. Nic shared insights about Florida's unique church culture and the challenges of maintaining personal connections while leading a growing community.

Nic opened up about creating "Be Free," an initiative inspired by personal tragedy after losing a friend to an overdose. This experience drove his commitment to support recovery and mental health in his community. His approach focuses on helping people overcome emotional burdens through practical steps and community support.

The conversation turned to Nic's new book project and his strategies for reaching diverse audiences through multiple platforms. We explored how celebrating small victories and shifting from negative to positive thinking can transform lives.