Today on the Book More Show, we're talking with Rajesh Jyotishi (RJ), Financial Advisor based in Atlanta and author of 2 books, The 5 Biggest Risks in Retirement & Money Talk.

RJ has been a pillar of the Indian community in Atlanta for many years and started a financial column in a magazine he helped create back in the 90's. Several years ago, he distilled this knowledge into a traditional book called Money Talk, and last year he created a conversation-starting book, The 5 Biggest Risks in Retirement, to answer 5 of the most important retirement questions his community has.

This is a great call as we talk about how RJ dialed in his audience by understanding who he can best help, how he chose the information to share in a conversation-starting book, and how he's using it to serve his community better.

RJ's passion for delivering value comes through in everything he does, and this call is a great reminder there are people out there hunting for the information in your head, and your book is a great way to help them start their journey.

Today on the Book More Show, we're talking with Karim ElMofty, dentist with Southdown Dental in Mississauga, Ontario and coauthor of How Do I Take Care of My Children's Teeth, a book that helps parents make confident dental choices for their children from newborns through teens.

Karim and his partners at Southdown are passionate about dispelling dental myths and providing great information and have established KnowDental.ca as an educational resource to help improve people understanding of good dental hygiene. Their latest book builds on this work with parents as the audience.

It's a great conversation looking at ways this book supports their educational goals, as well as all the ways they can use it as a referral tool with the families they've been supporting for generations.

Today on the Book More Show, we're talking with Bill DeBoer, owner of DeBoer's Auto in New Jersey and author of _Profitable Fleet Management_, a book that helps small and medium size companies manage their fleet of vehicles to ensure they continue to serve the business needs and proactively stay in service. He recently finished his book and recorded a book launch with recent guest Rich Bontrager, and we caught up to see how he's been using his book.

Bill has the value-driven approach we often talk about. Passionate about helping other business owners, he understood that his book could help his ideal client today and be a resource to organizations whose fleets are just starting. They may be too small to be clients now, but by providing value, he's building relationships with people who will become clients tomorrow as their fleets inevitably grow.

He's also using their proprietary technology to grow their company into other states, and his book allows him to build a bigger footprint outside of New Jersey and find customers and partners ahead of any investment.

It's a great conversation, and I really appreciate how Bill is looking to drive value in each element of his book funnel.

Today on the Book More Show, we're talking with Geoff Hoatson, elder law lawyer at Family First Firm in Altamonte Springs, Florida and author of Next Stop: Nursing Home, a book that helps people who are looking to protect their wealth, inheritance, and utilize Medicaid for nursing home and specialist support.

Geoff's business is in an interesting position because a lot of the time, the people they're talking to and trying to engage the family members of an older relative who are in a difficult position and need that full-time care. So although their clients are ultimately the patient, the person needing care, the conversation starts with the family members.

This is a fascinating conversation about how they help by revealing options people aren't aware of, all while keeping a balanced approach to their client and the family member who may be asked to make decisions.

I really enjoyed catching up with Geoff, and it's great to hear his thoughts on how a book is making a difference in helping people help their families preserve wealth.

Today on the Book More Show, we're with Jamie Smart, author of three books and creator of Clarity, a system that helps coaches develop, make a real difference to others, and grow their businesses.

Jamie's just updated the Clarity book on its 10 year anniversary, and we had a great chat about what he's learned over that time using the books to grow his business, how he built relationships with future clients, and how his company has developed since creating his first book.

Jamie talks about how he sees the ideas in his books as nurturing a thought with someone and the opportunity to feed them more information to help them grow. We also discussed how a quote he heard on a podcast resonated with the books he's created. It talked about each piece of information you share acting like a greenhouse to nurture relationships with people.

I really enjoy catching up with Jamie, and it's great to hear his thoughts on how having a book can bring clients to the point where they know they can trust you and are enthusiastically ready to do business with you.