Today on the Book More Show, I'm talking with Rich Bontrager, media and TV coach and owner of Rock the Stage Media, about the benefits of a book launch party!

Pre-pandemic, Rich spent a lot of time working with authors to better prepare for book launch events and traditional TV coverage. Of course, during the various lockdowns, these in-person events were few and far between, but he saw a huge increase in people's online opportunities.

We usually focus on the direct response opportunities of having a book, but the chance to create excitement and engagement around your book launch (or re-launch) has great potential to start conversations.

This is a great interview about how you can use a book launch party to amplify your message and create assets that reinforce your authority.

We're also going to use the Book Blueprint Scorecard book as an example over the next few weeks, so follow me on Linkedin www.linkedin.com/in/mrstuartbell to see how a launch can work for you.

You can find our more about Rich at Rock The Stage Media.

Welcome to the Book More Show, I'm Stuart Bell & today Dean & I got to catch up at the studio to talk about why you need a conversation starting book.

There are some great insights in this one.

Over the last week I saw 3 people talk at conferences about using a book to build your business, but they were all talking about traditional publishing.

We know the cost & overhead of going that route is unnecessary for 98% of business owners.

It's expensive and takes far too long, when the benefit for most of us, the job of work of a book is to start a conversation with people most likely to become client in the future.

This is a great episode looking at the real benefits of a book without getting caught up in the waste of traditional publishing.

Today on the Book More Show we're talking with author and financial advisor, Jonathan Schultheiss, about the success he's had using his book.

Jonathon has a really interesting back story to the way he created his book and how he's usingi it.

The book is based on the way he helps employees maximize their 401k, but his clients, the people who pay him are the company HR and Financial Managers. So rather than lead generation in the traditional sense, he uses his book as a differentiator when talking to these executives. Many people are pitching 401k management, but others can't demonstrate the value they add to the employees.

His framework is core to his whole approach and it's developed to be more than just the book. It's a simple framework to help people become the 401k superhero to their families.

Jonathon's a great guy & his passion for helping people really comes across. He has some great advice for creating something you can refine and develop over time.

We get more questions about book titles than almost any other subject.

It makes sense - Your book title is the thing that stops someone doing whatever they were doing long enough to think, 'I want that...'

Today on the podcast I want to share the video I recorded for Mindset 2 of our Book Blueprint Scorecard: Choosing a Title That Resonates, where I run through 5 book title formulas that help you create something that compels people to get a copy.

Being in conversation with those pre-disposed to work with you is the secret to a valuable email list, and offering a copy of your book is the perfect start to this journey.