In this episode of The Book More Show, I sit down with Jeff Klein to explore his remarkable transition from Hollywood to becoming a professional speaker. Jeff shares the story behind his "30 Seconds to Success" brand, revealing how his background in film and advertising uniquely positioned him to master the art of communication and networking.
We dive into the strategic approach of speaking engagements as a powerful business tool. Jeff explains how he evolved from occasional talks to a structured speaking strategy, highlighting the importance of consistent messaging across platforms and positioning oneself as a paid professional.
The conversation uncovers the nuances of creating tiered offerings and building an engaged audience. We discuss the value of targeting specific professional groups, such as realtors and financial advisors, and the critical role of developing a robust email list for business growth.
Throughout our discussion, Jeff provides practical insights into navigating the speaking circuit, from pricing books effectively to leveraging partnerships.
SHOW HIGHLIGHTS
In the episode, I discuss with Jeff Klein the strategic use of public speaking as a tool for business promotion and audience engagement, emphasizing its potential for turning speaking engagements into business opportunities.
Jeff shares his journey from the film and advertising industries to public speaking, detailing how he developed the "30 Seconds to Success" brand through networking and consistent messaging.
We explore the psychology of book pricing and how setting a strategic price point at speaking events can enhance perceived value and position oneself as a paid professional.
The conversation highlights the shift from occasional speaking gigs to a structured, strategic approach that can generate leads and maximize reach, especially during the transition from in-person to virtual platforms.
Jeff discusses creating tiered offerings, ranging from entry-level products to premium services, to effectively capture and engage a wider audience through speaking engagements.
We address the importance of building a robust email list for sustaining growth and maintaining future prospects, emphasizing targeted speaking and the power of partnerships.
The episode covers strategies for targeting specific audiences, like realtors and financial advisors, and leveraging existing connections to expand speaking opportunities.
We caution against expensive programs that promise quick success and stress the value of building a speaking career through practical experience and structured efforts.
He shares insights on how public speaking can serve as a primary marketing tool, providing a practical blueprint for professionals to elevate their profiles without relying on false promises.
The episode concludes with a discussion on maximizing value through partnerships and encourages listeners to engage with resources that align with their needs, with an invitation to explore future episodes.
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TRANSCRIPT
(AI transcript provided as supporting material and may contain errors)
Stuart: Hey everyone, welcome back to another episode of the Bookmore Show. It's Stuart Bell here, and today joined by Geoff Coyne. Geoff, how are you doing?
Jeff: Great Stuart.
Stuart: I'm excited for this one no-transcript voice out there, so I think people are going to get. This is a subject that we haven't covered before, so I think people are going to get a lot of value from it. So why don't we start with a little bit about you and the organization and then we can go from there?
Jeff: Sure. So the primary thing I do is help people use speaking to get done what they want to achieve, you know, reach their goals using speaking. If you're an author and you want to sell your book, speaking is an amazing way to get that done. If you are somebody like yourself and you're looking for more people who are writing books and get the speaking is a great way to attract authors and folks to get who are have all kinds of book in their head or on their laptop and they need to get on to into an as an e-book or a printed book, and speaking is a great way to publicize that.
Stuart: How did Go ahead? Sorry, I interrupted you. I was just going to say the whole world of speaking. Think of it as an outsider, think about it as the big stage type stuff, because that's mostly what we're exposed to. Social media amplifies that these days. But how did you get into it? And a number of the clients, as you say? I think I'm the perfect candidate for this type of thing because our framework, our methodology, the way we do things is slightly unique. There's something to talk about and it's interesting for the audience. So how did you get into helping people like me get in front of a wider audience?
Jeff: Sure, I joke that I came to speaking through the kitchen, like that's how the band gets into the restaurant or into the venue. They always come through the kitchen. And now I came to a lot of things in my life. I started out of college. I went right into the film business as and worked in on movies and TV shows and lots of TV commercials, based here in Dallas, texas. I never moved to Los Angeles or New York to work in that movie business. I did it right here in Dallas sports production and in the association business running, representing and then running the Texas Film Association, which found my way into advertising and running my own advertising agency, which is where I found myself when I started speaking.
I discovered an organization called CEO Space and every Friday they were teaching the elevator pitch, the 30-second commercial, and I really liked that education with that organization and started helping them teach that on Fridays at lunch. And one day somebody said hey, jeff, would you come do that 30-second thing at our group? And I made sure it was okay. I got permission and then I went and visited this networking group and taught them how we were doing the elevator pitch at CEO space. And then somebody at that group said, hey, that was great, would you come do this at our group? And I was doing that two or three times a month and then I started to get more intentional about speaking and I recognized because I recognized it was driving business or gave me the opportunity to get exposure, to get business for the ad agency Because networking is the most basic form of advertising shoe leather advertising advertising and the the elevator pitch, is the most basic form of how to advertise a business before you get into all the other things you have to do.
And I wound up starting to teach more. Somebody asked me to come back a second time and teach different stuff. So I wound up creating a whole curriculum around networking, because they didn't they. When I'd ask if they'd want more advertising content, they didn't. They wanted more networking content. So I wound up creating six hours of networking content eventually. That I taught as a telephone class and so I was selling classes and workshops, classes and workshops. I wound up creating a CD called 30 Seconds to Success, which was the eventual topic or title of my elevator pitch talks, and that all leads up to where we're going here, where your book is now not only a talk title but it's also the title for a whole curriculum and a whole line of products. It's not just a book title, it's a talk title, it's a membership title, it's a podcast title, it's a workshop title. It can be the title of 100 different products, ranging in price from $20 to $2,000 or $3,000 or more, depending on how you're positioning and what you're teaching folks.
Stuart: That's what I like about the principle of setting something up in a way that you can use it multiple times in the future. I could die halfway through an analogy every time I try to think about it. This kind of aircraft carrier, that's the main tentpole piece, and then the individual forces or aircraft or whatever, going off from that but always coming back to the hub. So again, just like that time the metaphor is dies a little bit, but still, that's a good one, steward.
Jeff: That's a great metaphor for it, absolutely that thing.
Stuart: That is then the kind of the home for all of these other things that are related, and, no matter where people enter the world, there's some commonality and consistency around that message, because I think it's easy for people to get confused about what we do, and if there's any confusion there, it leads to anxiety at one level or forgetfulness at the other level, and that's the last thing we want to do. If we want to make that, that connection with someone, start that conversation, we really want to go forward. So it's a great point you make that whether you're coming to it from a, you've got a speech and a presentation that's dialed in and then you're looking for other assets, or you've got a book that's dialed in, now you're looking for other assets around that.
Jeff: It's such a complimentary, self-supporting idea to just pick box, then you need to write the book, and if you start with the book, then you need to turn it into the talk I started the talk and turned it into an audio.
First a cd was right, then it became an mp3 and then it became an ebook and right and so now it's a digital bundle which I sell as a an ebook and mp3 together and ebook can be. You could print, on demand, of course, and have a physical copy of the ebook if you wanted. I don't know any folks do that these days, they just read it on their digital device, but it's multiple and early on it became a workshop. It became a workshop. But it became a workshop, stuart, because somebody called me on the phone and said hey, four of us want to pay you extra to come back and teach us just the four of us. And I went okay, I'll be glad we can do that.
Yeah.
Stuart: So that bridging into kind of doing it already in like a small space, the ceo space, so doing it to an audience that's there and then taking it out further, that's bridging into understanding how the kind of speaking I don't even know if I want to call it circuit, because that makes it sound too much like the entertainment side of things and this is a little bit different. It's like oh, actually we are product, the thing that we're helping people to create is a book. But everyone thinks of a book in a traditional sense and that's not what we do. We don't, we're not interested in a traditional book because the book's not a product. The conversation is the product. So a conversation starting book is something different. So again, when people say speaking, it's easy to go down the route of the, the narrowest part of the, the down vending truck end of the spectrum, where for most people that's not the case. So is that a balanced thing that people need to think about the actual job of work, of what they're trying to do?
Jeff: let me, I'm going to pull up a document. Let me have to open it up here, but I'll share this with you. It's quite, I think, you'll find it quite interesting. So what we've discovered, and and I I call it it is a speaking circuit, and and I use that term myself, and sometimes I jokingly call it the rubber chicken circuit or the rotary circuit right, yeah it's. It is just that. So here's. Yeah, am I mad? Can I share my screen?
Stuart: yeah, it should be open up.
Jeff: Okay, great. So this is something. I did a little bit of research and came up with this, this data, and if you're a data person, you'll appreciate this.
Stuart: I'll have to see if I can take a screenshot here, just for people who are just listening and not watching, and then I'll make sure I include it in the show notes.
Jeff: So what it says is where, oh where to speak, and it's about just some conservative numbers of the groups that are available to speak to. Now, this is based on the US and North America, but the numbers are pretty similar everywhere else in the world. In the US so, there's 33,000 Rotary clubs, rotary International clubs in the world, and if we assume that maybe 20,000 of them are in the USA, every one of those clubs meets weekly. A few meet less often than meet weekly, which means they need speakers 40 or 50 times a year.
So if we take 20,000 clubs times 40, that's 800,000 speaking opportunities in one calendar year. Just in that one organization. That's a low estimate for one organization. There's 4,000 chambers of commerce in the usa with one full-time staff person, but they estimate there's more run by volunteers. Okay, so not counting chambers, the 40, the 4 000 with staff have meetings every month. So if we just count 10 of those months they need a speaker, that's 40,000 speakers.
Stuart: Yeah.
Jeff: So there's 92,000 registered trade and professional associations in America. That's like everything from the Bowling Proprietors Association to men. Those are all associations to men's. Okay, those are all associations. And if just half of them have a monthly lunch, that's 46 000 lunches. Times 10 months, that's half a million meetings.
Stuart: And the truth is numbers start amplifying so fast and quite, and that's just one for each association.
Jeff: Most of the associations have chapters in multiple cities that have monthly Okay. So that's associations, that's chambers and that's rotaries. Now let's move on to networking groups. So BNI, business Networking International, which is the largest networking organization in the world. They don't bring in outside speakers, but if we use them as a benchmark to determine how many other networking groups there are in my experience at least, here in the Dallas-Fort Worth market, for every BNI chapter there's about 10 other networking groups. I can find groups. I can find there's 3,700 BNI chapters in the US. Multiply that times 10. That's 37,000 networking groups meeting every week and if they each have a speaker once a month, that's 370,000 more speaking opportunities. So just those very conservative numbers, that's 1.67 million speaking opportunities in America alone every year. That will never pay the speaker an upfront fee, but will allow the speaker to make an offer as long as the speaker first gives value to the audience.
Stuart: And that's the way of. That's the more sensible way to think about it for us as business owners rather than us as professional speakers. That whole market opens up to someone who the traditional speaking circuit because their product is themselves. That's not what we're interested in.
Jeff: You're not looking to get. You're not looking to get paid to speak. You're looking to speak to get paid that's such a great frame yeah. So you're not looking to get paid to speak, you're looking to speak to get paid. So your job is to take the problem you solve in your business or with your book, tell people in 20 minutes how you solve one or two of those problems and then, at the end of that, 18 or 19, minutes.
Stuart: You have one or two minutes to tell people how they can hire you to help them solve that problem. It's such the perfect again, it's why I wanted to do the podcast in the first place. It's such a perfect compliment to the way that we talk about, talk about books with people. Even with us very vocally being on the conversation starting book front, people will still come and ask how much should I charge for the book? And then book has the product type questions and I'm sure you must get the same people start talking about speaking and they think about it as a career. But for all of us who are in business, how many I joke with people say how many books do you think you must sell in order to make the equivalent of one client? And and speaking must be the same. I'm guessing there's a bigger margin in speaking than there is in an individual book, but still the metrics must.
Jeff: Sure, but I encourage people, I try to have. I really, from my perspective, Stuart, there's one answer to how much is a book, and it's $20. Seriously, no matter how long the book is, your content, your intellectual property is worth $20.
Stuart: Yeah.
Jeff: It shouldn't be a 10-page coloring book. Obviously it ought to be something that brings value to the audience, but it could be a 96-page what we call airplane book, like your 90-minute. None of your books are worth less than $20. Now because the speaking strategy for a book is much different than the bookstore strategy. The bookstore strategy is you have to have 12, 95, 14, 95, 16, all these other prices, but in a book, in a speech, you need to be.
Stuart: It needs to be 20, because that's the bill people are most likely to have in their pocket, if they have cash at all actually that's a great point because when we think about the job of work, of what you're trying to do, that having a price whether you sell it or not, but having the price on it, setting that kind of the transaction for the value type benchmark, then if you are using it and you're giving it away or you're in a speech environment, an environment where there is an opportunity to sell it, that may be worth it. It might cover the gas price, if nothing else, um, but it also sets that expectation for the next step in the journey.
Jeff: So if you feel like you have to sell it, then selling it for 20 is probably better than selling it for eight, because that seems very random in that environment and and if you need to print the price on the book, which nowadays you don't necessarily need to but if you're going to print the price on the book, and again not as a book guy but as a speaker, my, my recommendation is the price on the book should be 24.95, 29.95. So when you sell it for 20 in person it's a bargain.
Stuart: Yeah, even if you do 21.95,.
Jeff: You're not charging sales tax or shipping. You're going to pay the sales tax on your own.
Stuart: Yeah.
Jeff: So it's 20 bucks.
Stuart: Yeah, and it's in context of again, I'm such a fan of this idea of thinking about the context of how things are presented, not just using the tools, whether that's a speech or a presentation or a or a book but when you think about the context of the value that you're delivering in those 20 minutes. For someone then to be able to spend a small amount of money to either learn more, because it's out of the scope of just the talk element, or to go deeper, or to just have the hard copy of the thing that they just engaged with $20 seems like a reason. It's in context of how it's being used and then if your call to action, if the next step, if you then immediately want to move to an engagement, close, then it sets that expectation of that journey. So the context of that is so relevant.
Jeff: And you're positioning yourself as somebody that is paid for your services, not free. Very important psychological thing too. Every one of those books on that shelf is a speaker book. Right, and while they may have, prices on them, most of them worth twenty dollars in the room yeah.
Stuart: So let's bridge into that a little bit. Then, moving from a scenario where it was evident to yourself that speaking is a great way of client acquisition because you can deliver that value to an audience who are kind of reselected themselves as interested, how did that translate into how did that kind of I don't know scale or translate is the right idea, but but taking this as more of a, now, this is definitely a very it's not a coincidental lead generation strategy, it's an orchestrated lead generation strategy. Was that a development?
Jeff: yeah, so what I and doing the? So in the first year I was just doing a few a month, and then to set a goal to speak once a week and I did that okay and then I set a goal to speak twice a week, and I did that for two years over a four-year period. I spoke about 300 times and I made a lot of mistakes.
Stuart: I learned a lot more from the mistakes than.
Jeff: I did from the successes, yeah, and what I learned. And by the end of that time I was fortunate enough to have some coaches come along and help me systematize what I had learned.
Yeah, so what I learned was that and what I teach now is the same system and we've been perfecting it and tweaking it over the last 12, 15 years, since I turned, started the system, since I completed the system, rather, and and added in virtual speaking and all the things we learned over covid with, with that environment and zoom and all that good stuff.
And what I teach is to offer three things. You offer a $20 thing, usually a book and sometimes an audio. You offer a middle thing that's $100 or anywhere from $100 to $200. That's a workshop, typically for individuals in a group setting. And then you offer something for the three or four or five hundred dollar price range. That's more along the lines of a lunch and learn or a bigger class or a bigger commitment for an individual to get deeper into your programs or your products and services. And then all of those you're upselling from all of those, especially the top two, especially the training, and your real goal is to sell. The two workshops and the books are your gravy from the people who are never going to buy the other stuff yeah, and that's a great way of thinking about it as well, this idea that there are.
Stuart: These people have self-selected themselves as interested, but they're not all ready to pull the trigger today.
Jeff: Some of the book sales are going to be clients down the road for sure, right, but you're not really. And they're going to be on your mailing list because you're going to collect everybody's information, but they're not going to have an opportunity to one-on-one upsell them, like you do somebody after a 90-minute workshop yeah, but it captures those people and puts them into the bigger system.
Stuart: So there's a. You're not immediately losing that. For example, if you didn't have that lower tier offer in the room, if you were just presenting, hey, get started with me, and here's the price, all of that other or the majority, the vast majority of that other traffic would disappear because the, the doors close, everyone goes home and and here's a horror story.
Jeff: There was a gentleman who who made the rounds in dallas in the aughts and he spoke several hundred times a year for a couple of years and he sold a couple hundred thousand books, but he didn't collect email addresses oh, yeah, at the end of those couple of years he had sold 200 000 books, but his email list was only 3 000 people that's, and he had an opportunity to build and to build more business on and it's such a straightforward extra step to do it.
Stuart: But we've worked with people who said oh yeah, we've been in business for years and we've got some. We've got client details, obviously, but everyone else and there's maybe like some papers over there and some post-its over there, but we just never brought it all together in any way. It's just a matter of getting business cards from everybody in the room.
And the be able to do that is give away a book. Yeah, that's why we love it as the thing at the top of the funnel to start collecting those details, to start adding the value With the speaking element. It's such an obvious next and easy step and so complimentary that it really works well.
Jeff: And they don't have to give you their card.
Stuart: they just can't win the book if they don't yeah, and even things like these days, even saying I'm really a fan of encouraging people to do something specific for the occasion now, not everyone can do it, because sometimes it's too much of a mental lift or they just don't have time but the idea of saying, okay, we've had 15 minutes here today where I've given you kind of the introduction to the piece, definitely get a copy of the book.
But I know there's a lot of stuff that you're going to read in the book but it's not really going to land, so I'm going to I've recorded another 30 minutes of content just to go to that next level, deeper, and giving that away free with anyone who gets a copy of the book. And to get it you need to put your name and email address details and there's so many ways of just layering. Layering on that value and the relationship that you have with those people is then extended and your ability to collect details is easier and it just makes everyone feel good about it yeah, and nobody thinks twice about putting their email address on an order form when they're putting their other information on it.
Jeff: They're already. They're putting their other information on it.
Stuart: They're already. They're wanting to do the thing, they're wanting to engage with you. So there's no, you're just helping them engage even more. It ties in so well. How did that translate then from so this is something that you saw success with yourself. You've orchestrated that into doing even more things. More people were starting to ask questions what was the transition towards building the course? And then how do you get to that next market? So the course comes about from necessity and people asking and a logical progression. But again that course in front of other people. What's that step in the process?
Jeff: That's where you start looking at other groups. So for some of its organic somebody says, hey, come speak at our group and come speak at our group from the audience. But then it's like who else would this be good for? And then you seek out audiences on your own google associations or you google sales people, things like that. You learn about the right associations that you get asked to join groups or asked to attend things.
The other thing you do is, for example, with the networking realtors are a big market for that and financial advisors. So when I have one realtor in an audience I've got their card I'm going to contact them and ask who at the broker's office brings in trainers and find out who that person is to talk to about coming in Same thing with financial advisors excuse me, and people like that.
Stuart: I think that's one of the benefits of we hear it was unexpected when it first started happening, but then it's happened enough that it's not expected, but it wasn't there.
We didn't imagine this would happen in the first place. But often a lot of the feedback that we get from people going through the book writing process is hey, you know what going through this process actually made me realize two or three other things or a business development opportunity that I was thinking about, or a complementary, non-competing business that we can work with, or I've been saying it this way for years, but then someone asked me to elaborate on it because they didn't understand it and I realized I could say in a different way and with the speakers who you work with, walking them through the course and helping them or forcing them or encouraging them to take that time to think about their thinking a little bit, to think about who is that they can best serve within this particular the job of work, of what they're trying to do in this place, I imagine that opens up a lot more potential opportunities.
Jeff: That absolutely one workshops with people and helping them think of who else they want to meet.
Stuart: All kinds of ideas come to the forefront there too yeah, it's definitely one of those things where none of what we do well, speak for myself, I guess none of what I do is rocket science in the sense that it's earth shatteringly complicated, which is probably just as well, if you academic records earth shattering complicated or some completely magical way of doing things. It's a different way of doing things and it's unique, but it's almost more the exercise of working with people through the process and just having that dedicated time to think purely about this. It's that old adage of working on the business rather than in the business, but the secondary benefits, or the non-obvious benefits from it, it's pretty significant.
Jeff: But so much happens in on the job, as they say, tj on the job train that.
You just have to experience it. Once you start doing stuff, you learn from doing and hanging out with other speakers. You learn things from them. There's no, no way I could be where I'm at if I hadn't spent a bunch of time at National Speakers Association meetings, learning from doing it for a living. And now I teach those same people or those same demographics what my journey was, because they can all benefit from it. Our methodology of speaking all these places where you can make money is a much faster path to making a living as a speaker than trying to get on the big stage and get paid to speak.
Stuart: Right.
Jeff: What they're? People promising all kinds of results, but they want you to pay $10,000 for you to teach, to teach you how to do that and you know what. What they teach is what they teach works in three to five years.
Stuart: Right.
Jeff: Seriously, if you want to be Tony Robbins, if you want to be the next public big name public speaker, you can pay Tony Robbins. You can pay John Maxwell $10,000 or $15,000 to be a licensee and follow their process. It's still going to take you three to five years until you're making a living as a speaker. If you follow our speak to get paid process and you have a program that you can teach people to solve some problems, then you can do it in a year or less.
You can be making a living using speaking to make a living, understanding that speaking comes, training and coaching and all those things that you're selling as a speaker yeah, but primary marketing tool is speaking and you're teaching program from the front of the room or the front of the zoom. We've got a membership program. We've got a website for helping speakers of all kinds promote themselves at speaker co-op.
That's been up for 18 years and it started as a networking lunch to help people find more speaking engagements and we still excuse me, we still achieve our core mission of helping our members find more speaking engagements because we attract 1100 meeting planners a month to click our website and find speakers and the meeting is a site for free and the speakers pay to be on it, but when it comes to the teaching methods that we use to to help the folks that are looking to be taught stuff, we teach speak to get paid and that will lead to getting paid to speak, but it also living a lot quicker that's.
Stuart: It's another example of why our messages are so aligned, because we've got the whole bestseller BS type. That's like. Our nemesis is people who are charging tens and tens of thousands of dollars to be a bestseller and then sit back and wait for the door to get knocked down as all of the people come to you and for 99 of people as real business owners out there, that's just none.
Jeff: That's not what will happen it's nice it could, it's nice to have this best-selling author by your name, but it doesn't have a. It doesn't have a check attached to it yeah, yeah, exactly exactly.
Stuart: I'd say there are better ways of doing it. Like you were saying on the speak to get paid instead of get paid to speak Such a much better way of thinking about it. When we I always joke on the podcast, this time flies by and we run out of time way before I think we do so. A couple of things, though, before we wrap up. So the idea of some of the people in the audience, in your audience, are looking towards that path of being professional speakers, and this is the most effective route.
Our audience there's definitely some people who maybe think that way and, as I know already there's a few book clients who have ended up doing that, but that wasn't their original plan. But for people who are in that kind of middle ground to have a business already, they're not necessarily thinking about leaving, but they want to get their name out there a little bit more, both for, I'm going to say, maybe a little bit for vanity, but a bigger bit for credibility, and a small section for authority and but really for, like, lead generation for established themselves. It's the personal brand type thing. So this system works well for that as well.
Jeff: It's not just a path towards speakers our, our core has always been people whose speaker is not their job title right, yeah, it may be on their business card. As a second or third thing, maybe coach author speaker, it could be attorney author speaker. We see that a lot and that's who I work with mostly my coaching clients. While I'm branching out because I've been doing it so long and I do work with people who want to be professional public speakers want to be professional public speakers, my core client is that consultant, that fractional CFO who understands how powerful speaking can be to grow his practice. We can help him immensely. I've got a 10-week class that we teach called 10 Stages in 10 Weeks and we guarantee 10 stages, but it's all focused on revenue for your business and how to get clients in 20 minutes yeah, that as a framework.
Stuart: Again, it just ties in so well with the whole 90 minute book premise because it's this cut into the things that are important, pull out all of the superfluous stuff. There's stuff that doesn't move the needle, the stuff that I don't even say it doesn't have a check attached to it, but is is a distraction. It's just cutting to the core of what you want the outcome to be and that is in conversation with the people here you can help best. As I say, time always goes too fast. We've got a link to the website that we'll put in the show notes. So whether people are listening to on the podcast player or looking on the website, we'll link straight through. I'll also make sure that I'd link to you on LinkedIn so people can connect directly if that's what they're interested in. But I would really recommend both elements, both the I'm going to call it marketplace, but what do you call it? The speaker opportunity.
Jeff: Speakercoop.com yeah, use the link to join. You can get on the website for as little as $30 a month if you want to be listed on our speaker directory. If you're speaking and you want audiences, it's a no-brainer to get on the website. You pay $300 a year or $30 a month. We have two other membership levels that get more. We give you more promotions than we do at that starter level, but either way, get on there and get found by meeting planners.
Stuart: Yeah.
Jeff: And you can take that because the site's been up for 18 years, Stuart. We have people who, when they search their name, their speaker co-op page comes up before their own website.
Stuart: Oh, that's the one.
Jeff: Because we've been here for 18 years.
Stuart: And there's something to be said for yeah, there's something to be said, both algorithmically for that kind of age and authority, but also just the longevity has its, it becomes the de facto resource. So that's one. And then the course to help people refine, that 10 week, 10 stages course to help people refine if they're just they've written a book, they're an attorney, they've written a book with us a year or two ago, they've done one or two speaking things, but it's just because people ask them, that course, that's a great course to help them orchestrate this a little bit more and really dial it in as a speciality.
Jeff: The 10-week 10-stages class. It's a $2,500 program and it includes a one-year membership in SpeakerCo-opcom as well, so it's an incredible value and you can't go wrong. Everything we do at Speaker Co-op Stuart is revenue is driven for revenue for the client. We're not.
Stuart: Right.
Jeff: I run into so many people who have spent so much money with people who don't care about how much money their clients make, it breaks my heart to run into these people my heart to run into these people.
So they've been sucked dry by these coaches and these programs with all these promises of fame and but not fortune, just fame and pay us you got to do this and this and they teach some amazing stuff, but they don't teach you how to make any money. Yeah, how to read, how to get you, how to get you that 2500 bucks back yeah, that and that we're both in a similar position small organizations.
Stuart: We're not looking to sell to some vc firm in five years. We've been around for multiple years already. It's having that connection with people and it's why we get so many referrals and people saying you can't work for these guys because they're passionate about what they do.
Jeff: But again, another reason why we have financing available too, if you need that, because I don't want money to be the reason you don't do it, because I've seen so many people gotten get burned out there. It's just sad yeah, yeah it's.
Stuart: This is going to be one of those podcasts. This is a subject that we haven't spoken about before in kind of 180 episodes. So, as people are listening to this, hopefully it's resonating with something that they've wanted to do for a long time and hopefully we facilitated making the book as easy as possible for them and they've now got a connection in you to facilitate getting on stage in a way that moves the needle for them.
Jeff: Excellent.
Stuart: It would be great to circle back in a couple of months and maybe do a little bit of a deeper dive on some examples.
Jeff: Absolutely.
Stuart: Stories, yeah, and then in the meantime, as I say, I'll put links in the show notes. So, whether people listening on a podcast player or on the website, then just click through and find out more about the program, and it really is the perfect opportunity to add another stream to your phone and I'm looking forward to have stewart.
You're going to be on one of our ask the expert segments on the speaker co-op website, so we're looking forward to that too yeah, exactly, I'm looking forward to rounding out the circle and sharing with some of the speakers if they don't have the book already then just this easy way of creating something that's very on point for the job of work that they're trying to achieve. Yeah, I'm looking forward to that as well. Jeff, again thanks for your time. I really appreciate it. This has been a lot of value for people. Everyone listen. The links are in the show notes, so definitely click through and find out more about the programs and the opportunity because, as I say, I think it's just the perfect match. Jeff, thanks again for your time and everyone else. We'll catch you in the next one.
Jeff: You're so welcome, Stuart. Thank you.