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Ep047: A Title That Resonates (Mindset 2)

December 18, 2017 Stuart Bell
Book More Show 047

Today we're continuing with the Book Blueprint Scorecard journey and looking at Mindset 2: A Title That Resonates.

If the purpose of your book is to compel someone to say "I want that book. That sounds like something I want." then the title is the key thing that triggers that response. Picking a title that resonates, both gets someone to raise the hand and communicates the promise of the solution.

Incorporating 'pre-suasion' techniques like this can make a big difference.

In addition to this episode, we also recently recorded a book title Q&A call (linked below) that goes deeper into some real life examples. 

 
Book_Blueprint_Scorecard.jpg
 

If you haven't already, head over to BookBlueprintScore.com to complete your own scorecard.

 

Links:
BookBlueprintScore.com

Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com/get/started
Interview Shows: 90-Minute Books Author Interviews
Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com 

 

Transcript: Book More Show 047

[PROCESSING]

 

In Podcast Tags BookBlueprintScore
← Ep048: Rethink the Ink with Victor BeyerEp046: Book Blueprint Scorecard →
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