We all have a sales role. Whether selling to clients, team members, or employees, the opportunity to improve our skills in this area can be hugely beneficial.

Today on the Book More Show, we're talking with sales expert Tim Wackel about what it means to be a successful salesperson.

Tim shares how his engineering background sparked a passion to focus less on individual transactions and more on the outcomes of the human connections behind every interaction.

We explore his philosophy that true sales mastery is an art that requires patience and care to understand clients' needs at a deep level. He offers a candid perspective on cultivating sales skills.

Tim's experience with salespeople across industries leads to some great examples and techniques we can all use.

Today on the Book More Show, we're talking with Dona Baker and Jeff Polovick about their experience writing books that serve very different purposes and how this led to a whole new service.

Jeff and Dona share a connection through Jeff's company, Driving Force, where Jeff's motivation for writing his book, Why Can't We?, was to document the challenges, decision-making processes, and lessons learned throughout his career.

Dona, who worked with Jeff for 12 years, reflects on her learning experiences and how they shaped her book, The Friction-Free Entrepreneur, that talks about the opportunities to maximize your energy and strengths as an entrepreneur by partnering with someone who can do the stuff you can't.

We discuss the need for storytelling, how she incorporates it into her work to engage readers, and how working through the ideas for the book led to the creation of their latest strategic HR company, Rhealize.

This is a great conversation and really highlights one of the unexpected benefits of writing a book where the focus of thinking about your ideas can reveal bigger opportunities.

Today on the Book More Show, we're talking with Rachel Lebowitz, EOS Implementor and COO coach, about the challenges leaders face and the ideas she brings together in her new book, The Empowered COO.

Rachel brings a wealth of experience to her work. From helping scale her family's business to working with a wide range of organizations as an EOS Implementor to her training in relationship and codependency management, she shares her expertise in aligning big thinkers and their COOs. We explore the paradox of a visionary "addiction" to ideas and a COO's need to assert boundaries.

This episode is a treasure trove of practical strategies, especially for those in COO or Integrator roles. Rachel's belief in COOs communicating their value beyond executing details is a key takeaway. We also delve into strategies for empowerment through delegation and questioning skills, providing some actionable insights.

Her approach is pretty unique, addressing both the strategies and the underlying issues of working across personality types. Her personal experience helps to illustrate the challenges felt by many, if not all, in a COO role.

We wrapping up delving into some of the benefits of using a conversation-starting book to introduce an idea into a conversation going on in the minds of the people you can best help.

Today on the Book More Show, we're talking with golf disruptor and author of 'Your Golf Club Lies to You,' Dave DePula, about his novel method of coaching golfers to improve their swing. 

Based in Palm Desert, Dave shares his journey from real estate deals to the driving range and reveals his approach to helping people break bad habits by going back to fundamentals.

His book serves as a powerful tool, a testament to the value of joining a conversation that's already brewing in the minds of your ideal clients. Dave discusses the importance of identifying their motivations, understanding their challenges, and the unique value his book brings to the table, sparking meaningful conversations.

With an identifiable market, like golfers, we discussed marketing tactics, such as placement in pro shops or targeted ads, as well as practical methods for building rapport using books.

Today on the Book More Show, we're talking with Trisha Talbot of Doc Properties to explore the synergies of healthcare and property investment and how she's using her book Essential to start a conversation with the investors she can best serve.

With over two decades of experience, Tricia shares the field's potential for both returns and social impact through facilities that elevate care optimized by telemedicine trends, and we cover why the asset class attracts stakeholders seeking stability and community benefit.

Trisha's book is an invaluable resource to the investors she works with, outlining the benefits of these opportunities, such as long-term leases and triple net arrangements.

It's a great example of understanding your client's motivations and creating a book that provides value to start the relationship.