Today on the Book More show, we're talking with Chuck DeLadurantey, financial advisor, private family banking expert based in South Texas, and author of Protect Your Money Now.

His business is not unique; other people are doing similar work, but his approach and work style are unique to him.

We spoke about the opportunity to differentiate yourself in a crowded market, and Chuck shared his focus on strategies for building generational wealth, debt elimination, and retirement planning.

Chuck also stresses the importance of truly understanding what clients want and need and building trust through real conversations—conversations that start with his book.

He has some great insights into how writing books and using social media can help you connect with people while amplifying your expertise.

Today on the Book More Show, I'm talking with Grant Gooding of Proof Positioning about the secrets of market research for small businesses.

Starting his career in mergers and acquisitions, Grant was a customer of market research provided by some large organizations. Realizing they were great at providing data but not insights into what the data practically meant, Grant started Proof to bridge that gap and provide actionable market-driven intelligence.

We focused our conversation on how market research can help small and medium-sized companies determine what questions matter when growing their business.

Having personally had preconceived ideas that market research was only an option for big companies with significant budgets, it was revealing to see just how accessible it is and how Proof's methodology marries with our approach to creating books.

Both aim to answer potential clients' most pressing questions and start a conversation.

There are a lot of valuable ideas here as you look to use a book to build your business.

Today on the Book More Show, I'm joined by my good friend Aalok Y Shukla, Cofounder at Implement AI, as we discover the potential of voice AI.

I've known Aalok for more than a decade. He's always been fast to adopt new technologies, so it was no surprise to see him, along with his cofounder Piers Linney, launch Implement AI, an organization dedicated to helping companies adapt to the new AI world.

They have just launched an amazing interactive voice agent, and our discussion traces its evolution into empathetic systems, exploring tone, accent, and personalized experiences.

We talked about Aalok's mother's encounter with their AI agent, and we shared my interaction and how impressed I was at the AI's seamless conversation skills.

Wrapping up, we examine Agents role in redefining lead capture and management through fast follow-up tailored to each customer and reshaping customer service, sales and personalized outreach.

Early in the show I've inserted my audio with the AI. The recording is from the server side, and it's amazing to hear how conversational the AI is, even with my bad cell phone connection. It's well worth a listen.

Today on the Book More Show, we are joined again by Heidi Ardis, founder and CEO of Agape Wealth, a Mississippi-based financial services company helping people all over the country plan a better retirement.

We got to dive deeper into her story, from a corporate advisor role to starting her own company, and how that gave her the flexibility and time to really understand each of her clients and their unique situations.

The conversation then turned to the opportunity of amplifying her voice and how that underpins her quality client relationships.

In a competitive space like financial advisors, it can be difficult to stand out, but her books, emails, and really all the ways she interacts with people allow her to share her approach and let potential clients say, 'Yes, I want to work with Heidi'.

In a world where the barrier to creating content is getting lower every day, amplifying your perspective is the only way to separate yourself from the crowd.

Today on the Book More Show, we’re talking about the father-son mortgage team of Scott and Zach Asbell.

With decades of combined experience, they share some great stories about building their family business, navigating fluctuating housing markets, and the importance of trust in client relationships.

This is where their books shine, as they give the opportunity to start the conversation by helping people first.

Their latest book, ‘Own a Home Cheaper Than Rent’, born from Zach’s personal experience, does just that by providing real insights into the possibility of owning a home for a generation who believe it’s out of reach.

Scott and Zach share some great insights into tailoring content to attract and maintain long-term interest, and we also touch on the transformational impact of having written a book as Zach reflects on the recognition of his work.