Today on the Book More Show, we're talking with Kevin Berwald, chartered financial planner and CMO of Catalyst4Growth, a sales team development organization, about his latest book _Get More Great Referrals in Less Time_, a book born from the feedback he received from an earlier book he created.

This first book contained 20 big ideas that sales professionals can use to acquire more clients. One was the suggestion to create a professional biography as an introduction tool. It was an idea that generated a lot of interest and new clients. Feedback and success that led to Kevin creating a book specifically on this subject.

It's a great example of a 'LEAN' approach to using a book as a conversation starter. You can never be sure which ideas will resonate with potential clients, but when you identify a hot topic - Double down and generate all the leads you need.

We had a great conversation about this and about the idea itself, creating a professional biography you can share with people to help them understand and remember the referral opportunities you're looking for. We discuss the seven essential elements of a successful biography and advise on deepening each element's impact. Kevin also highlights the power of personal details in building trust and connections.

There are a lot of great takeaways here, both when thinking about using a book to build your business and creating a professional bio to easily share what you do.

Today on the Book More Show, we're talking with real estate coach Eric Thompson, a Real Estate coach based in Colorado and author of Sell More Houses and Have Happy Clients. A book that introduces people to his 'Non-Pushy Selling System'.

Today on the Book More Show, we're talking with Heidi Ardis, Founder and CEO of Agape Wealth, a faith-based financial firm, about financial planning strategies and retirement goals and how she's developed a long-term approach to finding clients.

Heidi shares insights from her new book Simplified Strategies for Retirees, which outlines practical yet straightforward approaches that start a conversation about retirement planning.

We explore the concept of a purposeful retirement focused on human connection and identity beyond finances and how helping people doing missionary work start their financial journey has led to a broad network of happy clients.

This is a great conversation about developing relationships and how a series of easy-to-digest books can lead to many opportunities to add value to potential clients.

Today on the Book More Show, we're talking with Mike Tassone, a seasoned producer and editor with over a decade of experience in content creation, about his new book, But What Should I Talk About?

Mike has a diverse content creation background, and his current podcasting business always starts with the same question from clients... But what should I talk about? His book is the perfect example of addressing client questions head-on & using it to start conversations with people he can really help.

We had a great conversation about this approach and exploring the synergy between podcasting and book marketing, especially how they support each other in the journey to engage and keep potential leads engaged until they are ready to take the next step.

Mike's approach is in tune with ours, and the real win for the majority of business owners is not, how many listeners the show gets, but the opportunity to use if for all the authority, engagement, and door opening opprotunities it provides.

Today on the Book More Show, we have a great conversation with DeLayna & Leon Elliott, authors of 'The Power of OneNess - Winning in Money and Marriage,' and Relationship and financial advisors.

This discussion is fascinating, especially if your business and passion align. As financial advisors, DeLayna and Leon help families secure their financial future, but they are also passionate relationship coaches. Their book combines their expertise in these fields and is the perfect way to start a conversation with the people they can best help.

They know that taboos around financial conversations cause many failing relationships, and their approach is to uncover a unique approach by interweaving financial literacy with conversation and intimate relationship elements to create a holistic approach that empowers their clients.

Having been in business for more than 20 years, they know their financial products are the perfect fit for most clients they speak to about relationship counseling. It removes selling pressure and becomes one of many issues people are excited to resolve.

Their book is the perfect tool at the top of the funnel to help them identify new clients and support even more referrals.