Today on the Book More Show, I sit down with Philippa Gamse, co-author of 42 Rules for a Web Presence That Wins, to break down the essentials of web strategy and analytics. Philippa shares how her book, inspired by The Hitchhiker's Guide to the Galaxy, simplifies digital concepts into 42 straightforward rules designed for business owners building an impactful web presence. We discuss creating accessible content that establishes authority without overwhelming readers, especially those new to the digital landscape.
Philippa and I then explored the importance of business analytics. She shares client stories illustrating how connecting website and social media analytics can drive tangible outcomes—like tracking product sales or course sign-ups—by turning data into actionable insights.
As we wrap up, we look at optimizing podcast and website strategies. She then offered practical tips for increasing visibility and making the most of existing content.
This conversation is packed with advice on leveraging relationships, customer feedback, and content planning to refine your digital footprint. Join us for insights that can transform your web presence and business growth approach.
Read moreIn this episode of the Book More Show, I talk with Igor Kheifets about his journey from a traditional upbringing in Ukraine to becoming a leader in entrepreneurship and digital marketing. Growing up in a family of educators, Igor was expected to follow a conventional career path. Instead, he chose a path that offered more freedom and creativity, leading him to affiliate marketing and email list building.
Igor shares practical insights into email marketing, focusing on the importance of building an engaged audience as a foundation for financial stability. He explains how a well-maintained email list supports resilience in changing markets and serves as a dependable channel for promoting products and services. Igor’s experience highlights the value of adaptability and persistence in a digital world.
We also talk about Igor’s journey to becoming an author, and how publishing a book can establish authority and credibility. He describes the unique benefits of physical books in building connections, gathering leads, and leaving a lasting impact. For anyone interested in entrepreneurship, digital marketing, or personal branding, this episode offers practical insights drawn from Igor’s story.
Read moreIn this episode of the Book More Show, I speak with Gary Kadi, a veteran in the dental industry who has rejuvenated over 6,000 dental practices. Gary opens up about his personal and professional journey, revealing how he found true fulfillment beyond traditional markers of success.
From overcoming addiction to supporting his autistic son, Gary shares the life lessons he’s gathered along the way, illustrating how resilience has shaped his path. His story is a reminder that success can mean much more than financial achievement—it can be about personal growth, family, and health.
We explore the concept of "pinch points," those pivotal moments that challenge us to reflect and evolve. Gary shares how these moments pushed him to shift from a self-centered mindset to a collaborative spirit. Through his experiences, he highlights the importance of humility and the role that early family dynamics play in shaping our drive and identity.
Our conversation also highlights practical insights for authors looking to build communities around their work. Gary discusses strategies for engaging readers through book content, emphasizing how authors can use their material to create lasting connections and community engagement.
Read moreBooks serve as powerful conversation starters that let you scale meaningful connections with your ideal clients.
Today I want to share a great Book More Show conversation with Mike Mack, who's built an impressive catalog of five business books while growing his 18-year-old executive coaching firm, X5 Management.
Mike shares how he's strategically used different types of books - from comprehensive guides to collaborative projects - to open doors with corporate clients and industry leaders. He explains his evolution from educational content to leveraging books for establishing thought leadership and deepening client relationships.
We discuss how virtual accessibility has expanded his coaching reach globally, and how his books create meaningful touchpoints that resonate long after publication. Mike provides practical insights on using books to start conversations that matter, whether through personal gifting or larger corporate initiatives.
The episode highlights the lasting impact a well-positioned book can have on building genuine business relationships.
Read moreBuilding clarity in your business creates the foundation for intentional growth and meaningful client relationships.
Today on the Book More Show, I want to share a great conversation I had with Jim Vaselopulos, a business advisor and executive coach who helps leaders gain clarity to drive strategic decisions and growth.
Jim shares how his journey from engineering to entrepreneurship shaped his coaching approach, and explains why his book "Clarity" uses rich case stories rather than traditional case studies to help readers identify with common leadership challenges. He describes how writing the book helped refine his own thinking while creating a powerful tool for attracting ideal clients.
We discuss the parallels between athletic and business coaching, exploring how leaders can benefit from having a thinking partner who helps them see beyond their established patterns. Jim provides insights on using a book to demonstrate expertise while staying authentic to your message.
The episode highlights the value of working with someone who can recognize patterns and help you gain fresh perspectives, perfect for any business leader looking to move from good to great.
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