Today, on the Book More Show, I learned valuable business-building strategies from Lee Ramey's experience when He transformed his cleaning company into a leading mold remediation service.

He discusses his journey of self-education in the 1980s to become an expert and how overcoming challenges like influencing industry categories helped establish authority.

We discuss educational materials and how they can empower consumers and validate health concerns, highlighting Lee's commitment to being education-focused rather than sales-driven.

As someone who did his book with us in the past, We touched on his insights on book publishing, from writing and design to creative marketing tactics, and provided a framework for leveraging expertise through informative content.

Today on the Book More Show, we're talking with Craig Lowder from MainSpring Sales.

Craig shares how his book Smooth Selling Forever established his credibility and sparked meaningful conversations with many new leads.

Craig explains how a book can do more than sell - it can strengthen relationships in today's digital market, and really set the stage for a trusted relationship. We explore shifting sales strategies, with Craig emphasizing adapting methods to virtual selling.

From online presence to tracking indicators, his insights are actionable as he emphasizes the importance of audits and feedback loops in sales performance.

Making genuine connections is critical to building your business, and today, we're talking with a master connector.

I've known Mark McIntosh for about a year, and we finally got a chance to sit down and talk about leveraging LinkedIn for lead generation.

He runs an agency that helps business owners and professionals build their networks. He has helped people from all sorts of industries, including me! I've experienced his approach and the power of an orchestrated approach.

We discuss the benefits of building genuine connections by adding value and fostering trust and ways to position yourself as a thought leader without using spammy tactics.

Mark also shares practical strategies for warm connections, re-engaging people, and using mutual connections. These are all ideas he has detailed in his new book 'Attracting High-Value Clients', making it a valuable resource for anyone looking to enhance their networking skills.

This podcast is a great opportunity to delve into the world of network building and, of course, to understand your book's pivotal role in this value-driven approach.

Today on the Book More Show, I'm excited to share a really great conversation with Jamie Shibley from The Expressory about the opportunities to create a strategic engagement plan that keeps you top of mind.

Jamie shares her Dream 25 process, which nurtures high-value potential clients with personalized touchpoints throughout the year. This aligns so well with the top 150 approach we've spoken about in the past that I'm sure Jamie's approach will resonate.

We explore how outsourcing tasks like customized gift sourcing frees up time while ensuring the ideas are impactful and relevant to clients' interests. Our insights highlight the importance of maintaining engagement through various channels.

As you listen, you'll also inevitably make the connection back to your book and how orchestrating a plan can really engage the individual clients you want to do business with.