Today on the Book More Show, we’re talking about the father-son mortgage team of Scott and Zach Asbell.

With decades of combined experience, they share some great stories about building their family business, navigating fluctuating housing markets, and the importance of trust in client relationships.

This is where their books shine, as they give the opportunity to start the conversation by helping people first.

Their latest book, ‘Own a Home Cheaper Than Rent’, born from Zach’s personal experience, does just that by providing real insights into the possibility of owning a home for a generation who believe it’s out of reach.

Scott and Zach share some great insights into tailoring content to attract and maintain long-term interest, and we also touch on the transformational impact of having written a book as Zach reflects on the recognition of his work.

Today on the Book More Show, we caught up with Bob Mangold to talk about how his book 'If You List, You Last' is working to start conversations with realtors and mortgage brokers.

Bob's business is helping those in an industry swamped with 'training' opportunities by working with them to achieve tangible outcome.

His book is the perfect way to engage one of his key audiences, realtors, by identifying 4 simple steps they can take to improve their listing business.

We talk about how a book helps cut through the noise of other trainers to identify those people who resonate with his message and ultimatley become great clients.

Your book becomes an asset you can use across many channels as the tool that amplifies work you're doing to reach new people.

Today on the Book More Show, we're talking with Kara Stewart, a seasoned financial advisor and author of Put Power in Your Purse, a holistic, stylish guide to retirement planning.

Kara shares her journey from corporate finance to running a successful independent practice. A change initially forced on her through layoffs, but after reviewing her options, she decided that starting her own firm was the best path to helping those she truly wanted to help.

She shares insights into her pioneering approach to empowering women through financial planning and education. A path started by sharing other resources but developed into her own approach, framework, and more recently, her new book.

Identifying a target audience allows you to create a message and program that speaks specifically to their needs. Even if you work with a broader group or can help many people, treating your book as a tool for a specific campaign is the best way to start a conversation with a perfect prospect and plan their journey to working with you.

I love how Kara distinguishes herself in a competitive industry, and her approach is one that can be applied to many different industries.

Today, on the Book More Show, we're talking with Chris Carlson, a seasoned coach for regional bank teams and author of "Banking on Success - 7 Keys to Extraordinary Success in Relationship Banking."

One of the most valuable ways to start a conversation is by helping people with something they are struggling with today. As a coach, Chris can analyse specific sales challenges and prescribe just the right tool, but his book starts the conversation in an easy-to-understand, universally applicable way with 7 steps everyone can benefit from. Rather than telling people they're doing it wrong or going deep into the psychology of sales calls, he helps people take an actionable step and provides a prominent call to action to continue the journey.

This is a great call as we dive into his perspective on using books and platforms like LinkedIn for business outreach, and we discuss the significance of consistent client contact and developing relationships over time, something that's easy to overlook in a 'get new leads' driven world.

Chris brings a lot to this call. Whether you've finished your book or have it on the list to start before the year ends, there are some great ideas to steal here.

Today on the Book More Show, Dean and I caught up in the studio to talk about the power of non-traditional books that collect all the leads you need.

Compared to the traditional approach of locking yourself away to write 1000 words a day, we talk about the benefits of a 'conversation-starting' book and how thinking about it as a tool that powers a campaign can generate leads 1753 leads at just $3.53 per lead as we did in a recent Facebook ad.

We talk about the value of the everyday knowledge you already have and how asking the right questions can compel people to raise their hands; we debunk the myth that a book needs to be lengthy to be successful and discuss the impact of concise, impactful books that address potential clients' concerns.

This is a short, sharp shot of getting-it-done thinking!