Today on the Book More Show, we're with Jamie Smart, author of three books and creator of Clarity, a system that helps coaches develop, make a real difference to others, and grow their businesses.

Jamie's just updated the Clarity book on its 10 year anniversary, and we had a great chat about what he's learned over that time using the books to grow his business, how he built relationships with future clients, and how his company has developed since creating his first book.

Jamie talks about how he sees the ideas in his books as nurturing a thought with someone and the opportunity to feed them more information to help them grow. We also discussed how a quote he heard on a podcast resonated with the books he's created. It talked about each piece of information you share acting like a greenhouse to nurture relationships with people.

I really enjoy catching up with Jamie, and it's great to hear his thoughts on how having a book can bring clients to the point where they know they can trust you and are enthusiastically ready to do business with you.

Today on the Book More Show, we're talking with Rob Legenhausen, a financial advisor and author of The Dividend Lifestyle, from College Park in Orlando, Florida.

We had a great conversation about what brought him to write his book, his unique approach, and why that creates the perfect runway to identify potential clients and bring them into his world.

Rob also described the instant credibility his book provides with both clients and prospects. Just having a book changes the conversation, as it reinforces what he tells people, and they are more responsive to the author of these ideas.

It was great to hear this first-hand experience of a book amplifying the work you're already doing.

Today on the Book More Show, I caught up with Betsey Vaughn to talk about the year ahead.

We live in interesting times, and it really seems like this is going to be a watershed year to take the lead in your business and create the content that lets people know who you are, starts to build a rapport with future clients, and gives them the opportunity to begin working with you.

Technology is making creating content easier and easier, but the process and knowing what to write about is still a stumbling block. Ai tools like Chat GPT are now starting to remove that barrier too. This means that we're likely to see a huge increase in the amount of 'Ok' Ai content. It will be mediocre and lacking an opinion, but other people in your industry looking for an easy solution will lead the charge in putting it out there.

In this show, we're looking for the opportunity. These tools will be great to help you speed up the research and collect all the information you need to add to and round out your knowledge and opinions, and create something that starts conversations.

We wrap up with a simple, step-by-step plan to get a book and follow-up sequence created, even if you don't know what to write about.

The content army is coming, so now is really the time to get off the fence and take a stand.

Today on the Book More Show, we're following up on the book launch episode I recorded a few weeks ago with Rich Bontrager.

We often talk about using your book as an optin 'cookie' in return for email addresses, but there's also an opportunity to engage with the people who already know, like, and trust you and build your authority by doing a book release party.

It was great fun and something I'm glad Rich facilitated, as I definitely needed help making sure it happened.

The Book Blueprint Framework is hugely valuable to anyone wanting to write a conversation-starting book and the event was a fantastic opportunity to hear from some of the people it's helped and share it with new people. The recording is also something we can use in our marketing in the future.

So today, Rich and I caught up to talk about how it worked, what I got from it initially, and talk about ways you can make the most of doing a book release for your book.

It was a great conversation, and you can follow along with the ways I'm using the book on my LinkedIn, and find out more about doing your book release with Rich here or email him directly at rich@richbontreger.net.

Today on the Book More Show, we're talking with Bill Bloom, a Chicago-based financial advisor, author of several books, and genius behind 'Retire as You Desire.'

We've spoken with Bill before, so it's great to check back in and see how his world has really expanded since writing the books and what the Retire as You Desire platform has developed into.

Bill is passionate about helping people make a plan that supports the retirement they want, and he talks about the conversations his books have started, how he thought of his books in the first place, and how he views books as the world's greatest business card.

This is a great show with someone who has really run with the idea of using a book to build their business.