One of the most frequent questions we get asked is about book titles. So today on the Book More Show, we dive deep and revisit 5 of the most effective book title formulas.

If you're on the More Cheese, Less Whiskers list, you'll have seen an email earlier this week introducing them. The aim, as always, is to have a title that makes your ideal customer, stop and say "I want that".

Whether you're introducing a new idea to your audience or giving them step by step instructions to get a better outcome, your title & the words you choose, are the strongest indicator to people that they are 'in the right place'.

In the show we talk about The 5 Book Title Formulas field report. It's linked here.

One of the biggest challenges you face when writing your book (after the content) is getting bogged down by the tools and 'mechanisms' needed to get it produced and ready to print.

The simplest way is to have us do it for you ;) but if you want to go the DIY route, today's show is for you. We talk about some of the tools and tips needed to get it done.

We cover the options to get your words on the page in the way you want, as well as the choices you have for cover design.

The key theme in all of this... Keep It Simple!

Remember, if you're looking to generate business from your book, then your book is not the product, and ever additional unit of energy spent on this, is not being spent elsewhere.

Focus on the 'Minimum Effective Dose' and get something out there that helps people and starts a conversation.

Once your book is complete, you have 3 main ways to get it in the hands of people you want to engage. Print, Kindle and PDF.

In today's show, we're diving into some of the up and downsides to these, and how the different ways you plan to use your book can change what you need to do to get the best out of it.

Starting with the end in mind is essential to creating something effective. Putting out a Kindle version is might be a great idea, but unless you have a way to encourage those people to identify themselves, it could be a lot of wasted effort.

There is no 'one size fits all' answer to creating your book across different channels, but today we talk about some great ideas & points to consider to make sure you get the best bang for your book.

There are a few traps that can catch you out, even after you've created the content for your book. The biggest one - endless editing.

After years of experience, we know the biggest challenge people face is letting go and getting their book out their, in front of people. The temptation to edit, and tweak, and edit some more can be overwhelming. Months can pass and you still don't have anything to share.

The good news is, you don't need to do that! If your book is being used identify new customers, if you're giving it away as a way to start a conversation, then 90% and out, is much better than waiting to get to 100% (which, by the way is an illusion), and sat on the shelf.

Remember, your book is not the product, and in today's show we talk about some of the common editing traps people fall into, and how to recognize them.

One of the issues is keeping your 'beneficial constraints' in mind, so we wrap up by talking about the right time to create a second book.

This is a great show to keep you moving toward the end of the process.

Deciding what to include in your book can be mean more than just the words.

All too often we talk to people bogged down trying to include images, charts, checklists, and screenshots in their book.

As with everything, there is a right way and a wrong way to approach this, so in today’s show we’re taking a little time to talk about the pros and cons of including images.

We’ll look at the constraints you need to be aware of, some tips to better use the additional information you’re trying to include, and the best way to think about the context in which your book will be read.

The aim, as always, is to help you get your best book out there as fast as possible, without getting caught up in all the image pitfalls.

And… we finish off the show with a quick look at the outlining tools we use to map out our content.