30 minutes of actionable advice to make the very best use of your time. The 'Minimum Effective Dose' is the right amount of effort you need to get the best results.

This week Dean & I have a great discussion about bridging topics. It's a must listen if you're looking for step by step pointers to decide how best to engage your audience and outline your content.

Today we dig deep into two examples of people using their books to generate more business.

It's sometimes easy to forget your book is not the product, but the introduction to your product. A way for you to start a conversation. In this show we look at some great examples of how you can use you book in a Facebook campaign or as a referral tool.

In this show we discuss why less is more and how in most cases a shorter book has many advantages over a larger book. Whether that is the likelihood of someone reading it, the opportunity to add value by delivering more content later or just the easier proposition in writing a shorter book.

Q&A time!  We're back after the Memorial Day break with a Q&A session answering some of the questions we've had in over the last few weeks.

In this show we answer:

• How big should my book be?
• Where do I start?
• Should I include all this other 'Stuff'?
• Is it worth paying for a color interior?
• How do I know if my target audience is too big or small?
• Should I go for a short or descriptive title?
• What will a book do for my business?