Lisa Sasevich joins us to talk about how your book can lead people to an existing part of your conversion path, for example a webinar. By pre-disposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.
Read moreEp 004: Funnels
Where you’re book fits in your lead funnel is an important consideration. Susan & Stuart discuss the benefits and challenges of leading readers toward the next step.
Read moreEp 003: Cover Lover
In this weeks show, join Dean & Stuart as they look through the gallery of 90-Minute Books and discuss what make a compelling title & killer cover.
Read moreEp 002: Getting in front of people with Glenn McQueenie
Glenn McQueenie's original plan was to write a book for his team members, but it quickly started opening unexpected doors. We dive in to this case study to discover how it happened.
Read moreEp 001: Generating Leads
Ep 001: Generating Leads
This week we start by looking at how a book can be your very best lead generation tool, including some of the common pitfalls to avoid.
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