Today on the Book More Show, I’m talking with Betsey Vaughn about the intentionality you have when it comes to your book.

People often think about this in terms of the purpose or job of work of their book, but really, intentionality applies to each part of your book, from the obvious elements like title and call to action, through to the often overlooked parts like the intentionality of examples you use to reinforce your message.

All of this is easier when you start with the end in mind and have a clear target audience, with an easy to follow next step you want people to take.

Like a chess player thinking ten moves ahead, when you know the path you want people to follow, each part of the process can be tuned to this outcome.

This is a great episode looking at ways to get that bit extra from the work you are doing to create your book.

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Transcript: Book More Show 111

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