Even a complicated subject can be simplified through a book, to start a conversation and predispose people to take the next step with you.

Today, we're talking with Dr. Sunny Kim, the President of Progressive Rehabilitation in Cedar Rapids, Iowa. A practice that specializes in the non-surgical treatment of spine, sports and musculoskeletal pain conditions.

It was a great call and especially interesting to hear how he's using his book, 'The Ultimate Non-Surgical Knee Pain Solution' to begin to educate patients about this relatively new and technical procedure.

This understanding helps potential clients self-select, predisposing them to the next step and ultimately leading to much better conversations.

Links:
Titles Workshop: 90MinuteBooks.com/Workshops
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Extra Credit Listening: MoreCheeseLessWhiskers.com

Dr. Sunny Kim: PRMPractice.com

Transcript: Book More Show 036

[PROCESSING]