A different type of episode this week. Today I want to share an interview Dean recorded with Joe Polish and Tucker Max earlier this year. This is a great call looking at two different book companies with similar processes, but very different objectives.

There are some great pointers for anyone looking to outline and target their book and a real discussion on the most effective approach to generate more business. Do you want to be rich or famous?

Warning: This episode has some swearing.

Links:

You can listen to the full I Love Marketing episode here.
Find out more about Scribe Media here.
Get started on your 90-Minute Book here.