Today on the Book More Show, Dean and I caught up in the studio to talk about the power of non-traditional books that collect all the leads you need.
Compared to the traditional approach of locking yourself away to write 1000 words a day, we talk about the benefits of a 'conversation-starting' book and how thinking about it as a tool that powers a campaign can generate leads 1753 leads at just $3.53 per lead as we did in a recent Facebook ad.
We talk about the value of the everyday knowledge you already have and how asking the right questions can compel people to raise their hands; we debunk the myth that a book needs to be lengthy to be successful and discuss the impact of concise, impactful books that address potential clients' concerns.
This is a short, sharp shot of getting-it-done thinking!
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